JAMES SHERIDAN

Emelisse Brewery

Rebrand


Branding

Graphic Design

Illustration


2023


The Emelisse rebrand explores the tension between precision and chaos in craft brewing. Drawing on the idea of swarm intelligence, the identity reflects collaboration, complexity, and layered flavour.


I redesigned the logotype and developed a packaging system for a barrel aged honey and rum stout, combining expressive typography with intricate, swarm inspired textures. The visual language balances a refined, modern mark with raw, high energy graphics to mirror the character of the beer.


Applied across cans, packaging, and merchandise, the system creates a distinctive and flexible identity that positions Emelisse as both craft driven and forward thinking.